The Seven-Step Ad Tech Guide – Tune in on Tuesday 26 May at 3pm for a discussion on this new guidance.
This guide has been developed by the DMA and ISBA, along with the Data Protection Network and PwC UK. In consultation with Information Commissioner’s Office (ICO).
The new guidance will provide support for businesses actively engaged in the programmatic delivery of digital advertising to ensure they protect the rights of individuals.
Chaired by Fedelma Good, Director, PwC UK during the webinar you will:
- Hear from Julia Porter, from the Data Protection Network, who will discuss The Seven-Step Ad Tech Guide and provide advice to help marketers understand the process and technology responsible for the programmatic channel
Discover how to apply the learnings from the DMA/ISBA Seven-Step Ad Tech Guide to your business