A joint event from the Worshipful Companies of Marketors and Stationers – Monday 23 March
An evening exploring the challenges of influencer marketing. How can regulators control an unorganised and disparate form of media? How can brands ensure they are compliant?
Influencer marketing is most effective when trust exists between influencers and followers. But what if that trust is abused or subverted by paid for ‘sponsored’ messages and supposed personal opinions that are in effect adverts for brands?
The event will be Chaired by Marketor Liveryman Jeremy Stern, who will be joined by the following speakers:
- Robert Bond – DPN Chairman & Partner at Bristows LLP, will look at the hard legal aspects
- Jason Freeman – Legal Director at the Competition and Markets Authority, will focus on the CMA’s recently issued guidance on influencer marketing
- Kumba Dauda – blogger and influencer covering fashion, beauty and lifestyle, will talk about the challenges of delivering compliant content whilst still appealing to your followers
- Jessica Zbinden-Webster – Political Communications Strategist, at the House of Commons, will consider the role of politicians as social media influencers, as well as how social media will influence politicians of the 21st century.