When might you be able to rely on Legitimate Interests as a lawful basis for
processing personal data for direct marketing?
In July DPN published Guidance on Legitimate Interests under the GDPR, which was made possible by contributions from the DMA, ISBA and representatives of some of the UK’s largest companies and institutions.
In this webinar we will discuss the key issues for marketers and take your questions. We will focus on:
- when you might be able to rely on legitimate interests?
- how can B2B use LI?
- can LI be used for legacy data?
- third parties and LI
The webinar will be hosted by Robert Bond, Partner and Notary Public at Bristows LLP & Chairman of the DPN. He will be joined by panellists; Stephen McCartney, Director of Privacy for Europe at Pearson & Rosemary Smith, Owner of Opt-4 and co-founder of the DPN.