Why is it so hard to explain how we use personal data?
Recently, debate has been rife about the Covid App and the Track and Trace Scheme with confusion about what data will and will not be collected. This has resulted in misleading posts spreading like wildfire which have suggested that all sorts of intrusive activity will take place. The end result? Some people may be too worried to download the app, thereby reducing the efficacy of the Track and Trace programme.
This got us thinking – Can it be different? Could we be clearer?
Putting the needs of individuals at the heart of what you do with their data should be a top priority. Being able to openly and transparently explain why you collect data, what you’re going to use it for and how long you’re going to keep it builds engagement and trust.
Join the discussion as we explore different tools and techniques to help get the message across. After all, there should be no surprises, and preventing surprises shouldn’t be what you are worried about.
Tune in on 8th July at 4pm as we discuss ‘How to Get the Message Across’.
- Why should you be upfront and transparent?
- What does the law say about open-ness and transparency?
- What other techniques can you use beyond publishing written privacy notices?
- Who has managed to create some interesting best in class communications?
Host Robert Bond, Partner at Bristows LLP and Chairman of DPN Advisory Board will be joined by:
- Rachel Aldighieri, Managing Director of the Data & Marketing Association (DMA)
- Julia Porter, Partner at Data Protection Network Associates
- Natasha Warner, Head of Privacy and Information Management at Direct Line Group
You will have the opportunity to ask your questions throughout the webinar.