Opinion
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Understanding where your data is and what it's used for is crucial. But in practice this is challenging. What approach can you take?
Opinion
Featured
Can you ask your customers to send on your marketing to their friends? The answer, according to the ICO’s draft Direct Marketing Code, is NO! The regulator says for email/SMS this breaches the rules, as you won’t have the consent required for such electronic promotional messages. (I suspect email...
Essentials
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Updated version of the DPN’s Legitimate Interests Guidance We have updated the Guidance we originally published in July 2017. This new version (published in April 2018) includes several case studies and an example of a Legitimate Interests Assessment (LIA). We have also added some new short examples and enhanced...
Opinion
Featured
On 8th January the ICO published a draft code of practice for the marketing community. It’s entitled “Direct Marketing Code of Practice”. The use of the term “Direct Marketing” really interested me. The ICO guidance preamble states; “This code applies if you process personal data for direct marketing purposes.”...
Essentials
Expert essentials from the DPN team and partners
Subject Access Requests – What is ‘proportionate’ to ask for? When responding to a Right of Access request (commonly known as a Subject Access Request), we might be required...
Is your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...
Many companies need to share personal data with other organisations. This might be reciprocal or one-way, it could be providing another company’s staff with access to your data for...
DPIAs in an Agile environment More than 50% of organisations have adopted Agile methodologies for technology projects – including those which involve the processing of personal data. Agile methodology...
Opinion
Latest views from the DPN
Efforts continue to try and agree the final text of the ePrivacy Regulation. Reaching a consensus has proved very challenging since the first draft was published 3 years...
Just when I thought January was feeling dull, I got my hands on the ICO’s much-anticipated draft Direct Marketing Code of Practice! This replaces the Regulator’s existing Direct Marketing...
If you’ve not yet planned or even considered the data protection impact of Brexit, and specifically data transfers with the European Union, you can breathe a temporary sigh of...
Ensuring you don’t store personal data for longer than you require it, is a core data protection principle – one which we all know is both complex and challenging...
Data protection advice from Opt-4
Opt-4 has been supporting clients on data protection for more than 15 years. We appreciate the challenges you face, and strive to deliver pragmatic and effective solutions, based on our in-depth specialist knowledge.
