Can you ask your customers to send on your marketing to their friends? The answer, according to the ICO’s draft Direct Marketing Code, is NO! The regulator says for email/SMS this breaches the rules, as you won’t have the consent required for such electronic promotional messages. (I suspect email...
On 8th January the ICO published a draft code of practice for the marketing community. It’s entitled “Direct Marketing Code of Practice”. The use of the term “Direct Marketing” really interested me. The ICO guidance preamble states; “This code applies if you process personal data for direct marketing purposes.”...
How improve your data discovery, mapping & compliance Understanding where your data is located across all your systems is an ever-evolving challenge, but forms the bedrock of your data protection compliance. Not knowing where all your personal data is held will have an impact on your ability to; react...
Why marketers need to understand when they might need to conduct a data protection impact assessment and learn how to do them.
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