Opinion
Featured
Can you ask your customers to send on your marketing to their friends? The answer, according to the ICO’s draft Direct Marketing Code, is NO! The regulator says for email/SMS this breaches the rules, as you won’t have the consent required for such electronic promotional messages. (I suspect email...
Opinion
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On 8th January the ICO published a draft code of practice for the marketing community. It’s entitled “Direct Marketing Code of Practice”. The use of the term “Direct Marketing” really interested me. The ICO guidance preamble states; “This code applies if you process personal data for direct marketing purposes.”...
Opinion
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How improve your data discovery, mapping & compliance Understanding where your data is located across all your systems is an ever-evolving challenge, but forms the bedrock of your data protection compliance. Not knowing where all your personal data is held will have an impact on your ability to; react...
Essentials
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Why marketers need to understand when they might need to conduct a data protection impact assessment and learn how to do them.
Expert essentials from the DPN team and partners
The growth of data and its strategic importance to organisations of all sizes has thrust the issue of data quality into the spotlight. The Global Marketing Alliance has published...
Subject Access Requests – What is ‘proportionate’ to ask for? When responding to a Right of Access request (commonly known as a Subject Access Request), we might be required...
Is your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...
Updated version of the DPN’s Legitimate Interests Guidance We have updated the Guidance we originally published in July 2017. This new version (published in April 2018) includes several case...
Latest views from the DPN
Efforts continue to try and agree the final text of the ePrivacy Regulation. Reaching a consensus has proved very challenging since the first draft was published 3 years...
Just when I thought January was feeling dull, I got my hands on the ICO’s much-anticipated draft Direct Marketing Code of Practice! This replaces the Regulator’s existing Direct Marketing...
If you’ve not yet planned or even considered the data protection impact of Brexit, and specifically data transfers with the European Union, you can breathe a temporary sigh of...
Ensuring you don’t store personal data for longer than you require it, is a core data protection principle – one which we all know is both complex and challenging...
Data protection advice from Opt-4
Opt-4 has been supporting clients on data protection for more than 15 years. We appreciate the challenges you face, and strive to deliver pragmatic and effective solutions, based on our in-depth specialist knowledge.
