Understanding where your data is and what it's used for is crucial. But in practice this is challenging. What approach can you take?
Can you ask your customers to send on your marketing to their friends? The answer, according to the ICO’s draft Direct Marketing Code, is NO! The regulator says for email/SMS this breaches the rules, as you won’t have the consent required for such electronic promotional messages. (I suspect email...
Updated version of the DPN’s Legitimate Interests Guidance We have updated the Guidance we originally published in July 2017. This new version (published in April 2018) includes several case studies and an example of a Legitimate Interests Assessment (LIA). We have also added some new short examples and enhanced...
On 8th January the ICO published a draft code of practice for the marketing community. It’s entitled “Direct Marketing Code of Practice”. The use of the term “Direct Marketing” really interested me. The ICO guidance preamble states; “This code applies if you process personal data for direct marketing purposes.”...
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