Getting to grips with marketing and data protection
Marketing channels and techniques advance fast with an ever-evolving set of targeting solutions. How do we make sure our data marketing activity isn’t needlessly putting the business at risk?
Listen back as we delve into the crucial interplay between data protection and ePrivacy legislation. How we balance what the legislation tells us with email marketing, social media targeting and the world of ad tech.
Robert Bond, Privacy lawyer & Industry Commissioner at the Data & Marketing Commission is joined by: Chris Combemale, CEO of the Data & Marketing Association (DMA), and data protection consultants Simon Blanchard & Julia Porter. Julia and Simon are partners at DPN Associates and both have commercial backgrounds in marketing, Julia’s a former DMA Chair.