Right to erasure in the spotlight: how to manage requests

March 2025

10 tips to tackle erasure requests

The European Data Protection Board (EDPB) has announced a year-long focus on the right to erasure. Data Protection Authorities across Europe are taking part in this Coordinated Enforcement Framework initiative and will be contacting a number of organisations from different sectors, either launching formal investigations or undertaking fact-finding exercises.

The EDPB chose to focus on the right to erasure as its one of the most frequently exercised GDPR rights and one DPAs frequently receive complaints about. In my work I find organisations are not always handling these requests appropriately and often don’t have clear and comprehensive procedures in place.

While this is not a UK specific initiative, this right can raise a number of questions wherever your organisation is located. When can we refuse? What data should we erase? And, on a technical level, how do we make sure everything that needs to be erased is actually destroyed, especially when the data is held on multiple systems?

It can raise complex challenges. Add to this the tight timeframe to action individual requests and the dreaded bulk requests from third parties, and it can turn into a bit of a minefield. We’ve got some tips to help you navigate the mines. But first, a little refresher on what the right to erasure means.

What is the right to erasure?

As the name suggests, a person has the right to request their personal data is erased from your systems if you no longer have a compelling lawful reason to keep it. This applies to ALL systems, back-ups and even data held in the cloud.

You may hear it referred to as the ‘Right to be Forgotten’. This stems from a decision in 2014 by the Court of Justice of the EU which recognised the right of EU citizens to request the removal of links to personal information on search engines. GDPR took this ruling a step further and enshrined a broader right into EU law, taking it beyond the context of publicly available personal information. Under the UK GDPR the right remains the same as its EU counterpart.

Crucially, the right to erasure is not an absolute right. Organisations may have a clear justification for denying a request either in part or in full.

When does the right to erasure apply?

You need to fulfil a person’s request for erasure in the following circumstances:

It’s no longer necessary for your organisation to retain the personal data for the purposes it was collected;
They gave you their consent to use their personal data for a specific purpose/s and they have now withdrawn their consent;
You’re relying on legitimate interests as your lawful basis to handle their data, they object to this, and you have no compelling and overriding legitimate interest to continue to hold it;
You’re fulfilling a legal ruling or legal obligation to erase the data;
You’re processing a child’s data to provide information services (i.e. online services) and an appropriate party is making the request, be this a parent or guardian, or the child themselves if they are of a competent age to decide for themselves.
You’re handing their data unlawfully.

The last point, a general ‘catch-all’ is a tricky one to balance as there may be many reasons why personal data could be processed unlawfully. For example, the handling of personal data might be considered unlawful if it’s inaccurate, or even if necessary information about your processing activities was not provided in a privacy notice.

When can an erasure request be refused?

The law specifically tells us the right to erasure will not apply when you’re holding personal data for the following reasons:

to exercise the right of freedom of expression and information;
to comply with a legal obligation;
for the establishment or defence of legal claims;
to perform a task carried out in the public interest or when exercising and organisation’s official authority;
for public interest in the area of public health;
for archiving purposes in the public interest, scientific or historical research or statistical purposes (where erasure would make this impossible or seriously impair your objectives).

Under UK GDPR and the Data Protection Act 2018 there are two specific circumstances where the right to erasure doesn’t apply to special category data. Further information about these exemptions can be found in the ICO erasure guidance.

It’s also important to consider whether you have a contract in place with the individual, which necessitates the continued processing of their data. There may also be grounds for a refusing a request where you can justify its manifestly unfounded or excessive.

There are many variables at play and each request needs to be assessed on a case-by-case basis. This is where the devil really is in the detail. In more complex cases you’ll need to consider the potential fallout should you delete personal data and subsequently discover you really needed to keep it. If you have a robust justification for needing to keep personal data, then you should keep it and document the reason(s) for your decision. This highlights the requirement for accurate record keeping, not only for erasure requests but for all privacy rights requests.

If you refuse to comply with a request (either in part or in full), you must explain why and tell the individual they have the right to raise a complaint with the UK’s Information Commissioner’s Office, or other relevant Data Protection Authority.

10-point checklist for handling erasure requests

1. Awareness

An individual can request their personal data is erased either in writing or verbally. They might make this request to anyone in your organisation. So, everyone in your organisation needs to know how to recognise this type of request, what to do if they receive one, and who to direct it to. Awareness campaigns, training and easy-to-understand policies and guides all play their part in getting the message across to all staff.

2. Identity verification

You clearly don’t want to delete someone’s details unless you are absolutely sure they are who they say they are. Sometimes this will be obvious, but in other circumstances you’ll need to ask for verification of identity. However, if the deletion has not negative impact on the individual, for example they are only on your marketing list, asking for proof of identity is likely to be a disproportionate step.

When asking for proof of identity only ask for the minimum amount of information necessary to confirm identity. Don’t accumulate additional personal information such as copies of passports or driving licences, unless it’s truly justified, and remember to destroy these too!

If a request is received via another organisation, make sure the third party genuinely has the authority to act on behalf of the individual in question. The responsibility lies with the third party to provide any necessary evidence to prove this.

3. Technical measures

Your customers might think deleting their data is as simple as clicking a button. If only it were that easy!

It can be difficult to locate, identify, assess and properly destroy data – especially if it’s held on many different systems. You might hold records on emails, backed-up systems, on the cloud… all must be deleted.

Make sure your systems, applications and databases allow easy identification and deletion of individuals. You may also need to assess the implications of deletion; it can impact on how different software works.

This is where the concept of Data Protection by Design really supports businesses. If from the outset of any new project or onboarding of new technology systems you factor in how to successfully manage all individual privacy rights, it will make life much easier in the long run.

It’s worth reiterating – the right to erasure extends to deleting data from backups. However, the ICO recognises the inherent difficulties here and says, “the key issue is to put the backup data ‘beyond use’, even if it cannot be immediately overwritten.”

4. Timeline

You don’t have long to comply with erasure requests, so keeping track of time is crucial. The request must be actioned ‘without undue delay,’ and in any case within one calendar month of receiving it. You may be able to extend this by up to two months if it’s particularly complex. If you need to extend, make sure you tell the individual before the first month is up, giving them clear reasons for the delay.

5. Who else holds their data?

The right to erasure doesn’t just apply to the records your organisation holds. You’re also expected to inform both your suppliers (processors) and other controllers you have shared it with.

Having a clear understanding of all your suppliers and other organisations you share personal data with, such as in your Record of Processing Activities, means you can efficiently contact them and inform them of erasure requests. You don’t have to do this if it would prove impossible or involves disproportionate effort, but you may need to be able to justify this is genuinely the case.

6. Public domain data

The right to erasure also applies to personal data which has been made public in an online environment (‘the right to be forgotten’). So take note if you publish personal data, or pass it on for others to publish.

You need to be ready to take reasonable steps to inform other organisations who are handling the personal data; asking them to erase links to, copies of, or replication of the data. What’s ‘reasonable’ is another judgement call, and the expectation scales with size; the bigger your organisation and the more resources you have, the more you’ll be expected to do.

7. Children’s data erasure rights

Children have special protection under data protection law, and the right to erasure is particularly relevant when a child has given their consent (or their parent/guardian has) and at a later stage (even when they’re an adult) they want their personal information removed, especially if it’s available on the internet. Baking in the ability to delete children’s information from the start is crucial.

8. Exemptions

It’s helpful to have a clear checklist of the exemptions which might apply and be relevant for your organisation. They don’t all apply in the same way, so be sure to examine each exemption on a case-by-case basis. The ICO exemptions guide is a good starting point, and it’s likely you’ll also need to reference the Data Protection Act 2018.

9. Maintain an erasure log

How do we delete someone, but also prove we have done it? Feels ambiguous doesn’t it? However, organisations are required to keep a log of erasure requests, actions taken and justifications for these to demonstrate compliance. The key is only recording the minimum amount of information necessary to meet this obligation, and keeping this secure. I know some organisations who’ve taken the step of making sure this log is pseudonymised for extra protection.

10. Minimisation and retention

The right to erasure (and indeed other privacy rights, such as DSARs) can be less complex if you try to stick to two of the core data protection principles; data minimisation and data retention (storage limitation). Collecting ‘just enough’ data in the first place, using it in specified ways and only keeping it for as long as you need it, means there’s less data to trawl through when an erasure request comes in.

Sounds simple, less easy in practice, but worth the effort. For useful tips, tools and templates see our Data Retention Guide.

Giving those responsible for handling erasure requests a clear procedure to follow which covers the key considerations and how to actually fulfil requests in practice, is really worth developing.  With the right elements in place you’ll be in a much better place to handle the right to erasure effectively, within the statutory timescale and with less risk of mistakes.