Getting to grips with marketing and data protection

December 2022

Marketing channels and techniques advance fast with an ever-evolving set of targeting solutions. How do we make sure our data marketing activity isn’t needlessly putting the business at risk?

Listen back as we delve into the crucial interplay between data protection and ePrivacy legislation. How we balance what the legislation tells us with email marketing, social media targeting and the world of ad tech.

Robert Bond, Privacy lawyer & Industry Commissioner at the Data & Marketing Commission is joined by: Chris Combemale, CEO of the Data & Marketing Association (DMA), and data protection consultants Simon Blanchard & Julia Porter. Julia and Simon are partners at DPN Associates and both have commercial backgrounds in marketing, Julia’s a former DMA Chair.

Data Breaches – how to assess the risk

Data breaches come in all shapes and sizes. The increased cyber threat is well-documented, but human error still remains the most likely cause. When a data incident or breach happens, what key facts do we need to gather? How do we determine the risks and rate the potential impact of a breach on individuals?

Listen back as our panel talk through some real-life scenarios, shared by our audience.

Robert Bond, President of the Society of Corporate Compliance & Ethics is joined by Simon Blanchard, Partner, Data Protection Network Associates, Yasmeen Rahman, Privacy Consultant working for multi-national software & IT company and Martin Turner, Managing Director, Full Frame Technology

Transparency and privacy notices

Is your privacy information up to scratch? How to give it a boost...

Explaining privacy information to users and customers should be a high priority job. But do our privacy notices provide enough? Are we at risk of not clearly telling people what we are doing with their data? Our panel share their experiences and top transparency tips.

Robert Bond, President, Society of Corporate Compliance & Ethics and Chair of DPN Advisory Group is joined by Filip Stoitsev, Group DPO, IKEA –  Fedelma Good, Director at PwC UK – Julia Porter, Partner at Data Protection Network Associates – Joseph Byrne, Principal Solutions Engineer, OneTrust.

Filip shares specific insight into how IKEA approached making sure they are open and upfront about their data use.

 

Creating meaningful DPIAs

Are your Data Protection Impact Assessments up to scratch? We consider the end-to-end process.  Host Robert Bond is joined by Debbie Evans from Rentokil Initial, the DPN’s Simon Blanchard and Joseph Byrne from OneTrust. They share their tips and experiences and take questions.

How to avoid privacy errors with suppliers

Maintaining a robust approach to managing suppliers and processors can feel daunting. We share experiences and tips on contracts, audits, ranking risk and more. Host Robert Bond from Bristows LLP was joined by Michael Bond from NewsUK, the DPN’s Julia Porter and Joseph Byrne from OneTrust.

Tackling employee-related subject access requests

 

The effort required to fulfil employee DSARs can feel overwhelming, especially if requests are complex or require a significant amount of manual work. Listen in as we discuss how to overcome the challenges. We delved into:

  • Limiting the scope of employee DSAR requests
  • Exemptions you need to consider
  • Using technology to support your team
  • Tackling the challenges of information search, collection, review, and redaction

There were a few issues with the sound right at the beginning, but it quickly improves.