Philippa Donn16 June 2020Why personalisation is a good thing, when done well“Hi, you haven’t finished watching Jeffrey Epstein: Filthy Rich”, said an email my husband received .It annoyed him......Read Article Julia Porter03 June 2020Why is it so hard to explain how we use personal data?Five ways to help explain complex and contentious uses of personal data. How to improve your communications and transparency.Read Article DPN Team15 April 2020DPIAs – What? When? How? Who? Why? [webinar recording]Data Protection Impact Assessments - learn about when you need to conduct a DPIA and how in this webinar hosted by Bristows LLP. Read Article Matt Edgar27 February 20205 ways to clean up your data: WhitepaperThe growth of data and its strategic importance to organisations of all sizes has thrust the issue of data quality into the spotlight. The Global Marketing Alliance has published...Read Article Gemma Johnson13 February 2020Marketers: Will You Need to do a DPIA for that?Why marketers need to understand when they might need to conduct a data protection impact assessment and learn how to do them. Read Article Julia Porter09 February 2020In a Digitally Enabled World, What is Direct Marketing?On 8th January the ICO published a draft code of practice for the marketing community. It’s entitled “Direct Marketing Code of Practice”. The use of the term “Direct Marketing”...Read Article Philippa Donn08 February 2020Refer a Friend – Viral Marketing RulesCan you ask your customers to send on your marketing to their friends? The answer, according to the ICO’s draft Direct Marketing Code, is NO! The regulator says for...Read Article DPN Team29 January 2020Your Views – Survey on draft Direct Marketing CodeA call for your views. The ICO's draft direct marketing code is open for public consultation. The DPN will be providing feedback. Give your comments to further...Read Article Philippa Donn28 January 2020ICO Direct Marketing Code ‘draft’: 12 HighlightsJust when I thought January was feeling dull, I got my hands on the ICO’s much-anticipated draft Direct Marketing Code of Practice! This replaces the Regulator’s existing Direct Marketing...Read Article Julia Porter27 November 2019Harnessing the Power of Responsible MarketingWhat is responsible marketing? What core values should you embrace and what type of projects can marketers apply these values to? Here are my six pillars of responsible marketing;...Read Article DPN Team28 October 2019Rewarding Privacy By Design Have you or your team gone the extra mile to ensure a privacy aware, customer focused approach to a project, initiative or marketing campaign? Or do you know...Read Article Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Julia Porter03 June 2020Why is it so hard to explain how we use personal data?Five ways to help explain complex and contentious uses of personal data. How to improve your communications and transparency.Read Article DPN Team15 April 2020DPIAs – What? When? How? Who? Why? [webinar recording]Data Protection Impact Assessments - learn about when you need to conduct a DPIA and how in this webinar hosted by Bristows LLP. Read Article Matt Edgar27 February 20205 ways to clean up your data: WhitepaperThe growth of data and its strategic importance to organisations of all sizes has thrust the issue of data quality into the spotlight. The Global Marketing Alliance has published...Read Article Gemma Johnson13 February 2020Marketers: Will You Need to do a DPIA for that?Why marketers need to understand when they might need to conduct a data protection impact assessment and learn how to do them. Read Article Julia Porter09 February 2020In a Digitally Enabled World, What is Direct Marketing?On 8th January the ICO published a draft code of practice for the marketing community. It’s entitled “Direct Marketing Code of Practice”. The use of the term “Direct Marketing”...Read Article Philippa Donn08 February 2020Refer a Friend – Viral Marketing RulesCan you ask your customers to send on your marketing to their friends? The answer, according to the ICO’s draft Direct Marketing Code, is NO! The regulator says for...Read Article DPN Team29 January 2020Your Views – Survey on draft Direct Marketing CodeA call for your views. The ICO's draft direct marketing code is open for public consultation. The DPN will be providing feedback. Give your comments to further...Read Article Philippa Donn28 January 2020ICO Direct Marketing Code ‘draft’: 12 HighlightsJust when I thought January was feeling dull, I got my hands on the ICO’s much-anticipated draft Direct Marketing Code of Practice! This replaces the Regulator’s existing Direct Marketing...Read Article Julia Porter27 November 2019Harnessing the Power of Responsible MarketingWhat is responsible marketing? What core values should you embrace and what type of projects can marketers apply these values to? Here are my six pillars of responsible marketing;...Read Article DPN Team28 October 2019Rewarding Privacy By Design Have you or your team gone the extra mile to ensure a privacy aware, customer focused approach to a project, initiative or marketing campaign? Or do you know...Read Article Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
DPN Team15 April 2020DPIAs – What? When? How? Who? Why? [webinar recording]Data Protection Impact Assessments - learn about when you need to conduct a DPIA and how in this webinar hosted by Bristows LLP. Read Article Matt Edgar27 February 20205 ways to clean up your data: WhitepaperThe growth of data and its strategic importance to organisations of all sizes has thrust the issue of data quality into the spotlight. The Global Marketing Alliance has published...Read Article Gemma Johnson13 February 2020Marketers: Will You Need to do a DPIA for that?Why marketers need to understand when they might need to conduct a data protection impact assessment and learn how to do them. Read Article Julia Porter09 February 2020In a Digitally Enabled World, What is Direct Marketing?On 8th January the ICO published a draft code of practice for the marketing community. It’s entitled “Direct Marketing Code of Practice”. The use of the term “Direct Marketing”...Read Article Philippa Donn08 February 2020Refer a Friend – Viral Marketing RulesCan you ask your customers to send on your marketing to their friends? The answer, according to the ICO’s draft Direct Marketing Code, is NO! The regulator says for...Read Article DPN Team29 January 2020Your Views – Survey on draft Direct Marketing CodeA call for your views. The ICO's draft direct marketing code is open for public consultation. The DPN will be providing feedback. Give your comments to further...Read Article Philippa Donn28 January 2020ICO Direct Marketing Code ‘draft’: 12 HighlightsJust when I thought January was feeling dull, I got my hands on the ICO’s much-anticipated draft Direct Marketing Code of Practice! This replaces the Regulator’s existing Direct Marketing...Read Article Julia Porter27 November 2019Harnessing the Power of Responsible MarketingWhat is responsible marketing? What core values should you embrace and what type of projects can marketers apply these values to? Here are my six pillars of responsible marketing;...Read Article DPN Team28 October 2019Rewarding Privacy By Design Have you or your team gone the extra mile to ensure a privacy aware, customer focused approach to a project, initiative or marketing campaign? Or do you know...Read Article Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Matt Edgar27 February 20205 ways to clean up your data: WhitepaperThe growth of data and its strategic importance to organisations of all sizes has thrust the issue of data quality into the spotlight. The Global Marketing Alliance has published...Read Article Gemma Johnson13 February 2020Marketers: Will You Need to do a DPIA for that?Why marketers need to understand when they might need to conduct a data protection impact assessment and learn how to do them. Read Article Julia Porter09 February 2020In a Digitally Enabled World, What is Direct Marketing?On 8th January the ICO published a draft code of practice for the marketing community. It’s entitled “Direct Marketing Code of Practice”. The use of the term “Direct Marketing”...Read Article Philippa Donn08 February 2020Refer a Friend – Viral Marketing RulesCan you ask your customers to send on your marketing to their friends? The answer, according to the ICO’s draft Direct Marketing Code, is NO! The regulator says for...Read Article DPN Team29 January 2020Your Views – Survey on draft Direct Marketing CodeA call for your views. The ICO's draft direct marketing code is open for public consultation. The DPN will be providing feedback. Give your comments to further...Read Article Philippa Donn28 January 2020ICO Direct Marketing Code ‘draft’: 12 HighlightsJust when I thought January was feeling dull, I got my hands on the ICO’s much-anticipated draft Direct Marketing Code of Practice! This replaces the Regulator’s existing Direct Marketing...Read Article Julia Porter27 November 2019Harnessing the Power of Responsible MarketingWhat is responsible marketing? What core values should you embrace and what type of projects can marketers apply these values to? Here are my six pillars of responsible marketing;...Read Article DPN Team28 October 2019Rewarding Privacy By Design Have you or your team gone the extra mile to ensure a privacy aware, customer focused approach to a project, initiative or marketing campaign? Or do you know...Read Article Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Gemma Johnson13 February 2020Marketers: Will You Need to do a DPIA for that?Why marketers need to understand when they might need to conduct a data protection impact assessment and learn how to do them. Read Article Julia Porter09 February 2020In a Digitally Enabled World, What is Direct Marketing?On 8th January the ICO published a draft code of practice for the marketing community. It’s entitled “Direct Marketing Code of Practice”. The use of the term “Direct Marketing”...Read Article Philippa Donn08 February 2020Refer a Friend – Viral Marketing RulesCan you ask your customers to send on your marketing to their friends? The answer, according to the ICO’s draft Direct Marketing Code, is NO! The regulator says for...Read Article DPN Team29 January 2020Your Views – Survey on draft Direct Marketing CodeA call for your views. The ICO's draft direct marketing code is open for public consultation. The DPN will be providing feedback. Give your comments to further...Read Article Philippa Donn28 January 2020ICO Direct Marketing Code ‘draft’: 12 HighlightsJust when I thought January was feeling dull, I got my hands on the ICO’s much-anticipated draft Direct Marketing Code of Practice! This replaces the Regulator’s existing Direct Marketing...Read Article Julia Porter27 November 2019Harnessing the Power of Responsible MarketingWhat is responsible marketing? What core values should you embrace and what type of projects can marketers apply these values to? Here are my six pillars of responsible marketing;...Read Article DPN Team28 October 2019Rewarding Privacy By Design Have you or your team gone the extra mile to ensure a privacy aware, customer focused approach to a project, initiative or marketing campaign? Or do you know...Read Article Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Julia Porter09 February 2020In a Digitally Enabled World, What is Direct Marketing?On 8th January the ICO published a draft code of practice for the marketing community. It’s entitled “Direct Marketing Code of Practice”. The use of the term “Direct Marketing”...Read Article Philippa Donn08 February 2020Refer a Friend – Viral Marketing RulesCan you ask your customers to send on your marketing to their friends? The answer, according to the ICO’s draft Direct Marketing Code, is NO! The regulator says for...Read Article DPN Team29 January 2020Your Views – Survey on draft Direct Marketing CodeA call for your views. The ICO's draft direct marketing code is open for public consultation. The DPN will be providing feedback. Give your comments to further...Read Article Philippa Donn28 January 2020ICO Direct Marketing Code ‘draft’: 12 HighlightsJust when I thought January was feeling dull, I got my hands on the ICO’s much-anticipated draft Direct Marketing Code of Practice! This replaces the Regulator’s existing Direct Marketing...Read Article Julia Porter27 November 2019Harnessing the Power of Responsible MarketingWhat is responsible marketing? What core values should you embrace and what type of projects can marketers apply these values to? Here are my six pillars of responsible marketing;...Read Article DPN Team28 October 2019Rewarding Privacy By Design Have you or your team gone the extra mile to ensure a privacy aware, customer focused approach to a project, initiative or marketing campaign? Or do you know...Read Article Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn08 February 2020Refer a Friend – Viral Marketing RulesCan you ask your customers to send on your marketing to their friends? The answer, according to the ICO’s draft Direct Marketing Code, is NO! The regulator says for...Read Article DPN Team29 January 2020Your Views – Survey on draft Direct Marketing CodeA call for your views. The ICO's draft direct marketing code is open for public consultation. The DPN will be providing feedback. Give your comments to further...Read Article Philippa Donn28 January 2020ICO Direct Marketing Code ‘draft’: 12 HighlightsJust when I thought January was feeling dull, I got my hands on the ICO’s much-anticipated draft Direct Marketing Code of Practice! This replaces the Regulator’s existing Direct Marketing...Read Article Julia Porter27 November 2019Harnessing the Power of Responsible MarketingWhat is responsible marketing? What core values should you embrace and what type of projects can marketers apply these values to? Here are my six pillars of responsible marketing;...Read Article DPN Team28 October 2019Rewarding Privacy By Design Have you or your team gone the extra mile to ensure a privacy aware, customer focused approach to a project, initiative or marketing campaign? Or do you know...Read Article Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
DPN Team29 January 2020Your Views – Survey on draft Direct Marketing CodeA call for your views. The ICO's draft direct marketing code is open for public consultation. The DPN will be providing feedback. Give your comments to further...Read Article Philippa Donn28 January 2020ICO Direct Marketing Code ‘draft’: 12 HighlightsJust when I thought January was feeling dull, I got my hands on the ICO’s much-anticipated draft Direct Marketing Code of Practice! This replaces the Regulator’s existing Direct Marketing...Read Article Julia Porter27 November 2019Harnessing the Power of Responsible MarketingWhat is responsible marketing? What core values should you embrace and what type of projects can marketers apply these values to? Here are my six pillars of responsible marketing;...Read Article DPN Team28 October 2019Rewarding Privacy By Design Have you or your team gone the extra mile to ensure a privacy aware, customer focused approach to a project, initiative or marketing campaign? Or do you know...Read Article Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn28 January 2020ICO Direct Marketing Code ‘draft’: 12 HighlightsJust when I thought January was feeling dull, I got my hands on the ICO’s much-anticipated draft Direct Marketing Code of Practice! This replaces the Regulator’s existing Direct Marketing...Read Article Julia Porter27 November 2019Harnessing the Power of Responsible MarketingWhat is responsible marketing? What core values should you embrace and what type of projects can marketers apply these values to? Here are my six pillars of responsible marketing;...Read Article DPN Team28 October 2019Rewarding Privacy By Design Have you or your team gone the extra mile to ensure a privacy aware, customer focused approach to a project, initiative or marketing campaign? Or do you know...Read Article Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Julia Porter27 November 2019Harnessing the Power of Responsible MarketingWhat is responsible marketing? What core values should you embrace and what type of projects can marketers apply these values to? Here are my six pillars of responsible marketing;...Read Article DPN Team28 October 2019Rewarding Privacy By Design Have you or your team gone the extra mile to ensure a privacy aware, customer focused approach to a project, initiative or marketing campaign? Or do you know...Read Article Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
DPN Team28 October 2019Rewarding Privacy By Design Have you or your team gone the extra mile to ensure a privacy aware, customer focused approach to a project, initiative or marketing campaign? Or do you know...Read Article Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn18 October 2019Marketing Message & Service Message: Where to draw the lineIs your ‘Service’ Message actually a Marketing one? A common (but incorrect) myth which spread with GDPR was that consent was required for almost everything – including all communications...Read Article Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn02 October 2019Opt-in for marketing abandoned by RNLIHas opt-in suffered a blow? It’s now official that opt-in for all forms of direct marketing has not proven a success for the RNLI, despite earlier reports to the...Read Article Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn12 September 2019The DPN Rosemary Smith Award for Responsible MarketingThis award has been launched to recognise a contribution made to Responsible Marketing, giving a team or an individual credit for a creative and privacy aware project or initiative.Read Article DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
DPN Team05 July 2019GDPR: Impact Report 2019The impact of GDPR More than a year on from enforcement day, where are we now with GDPR? The Global Marketing Alliance and the DPN teamed up with global...Read Article Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn21 May 2019‘Performance of a contract’- is this lawful basis being too broadly interpreted?EDPB issues draft guidelines on using ‘contract’ as lawful basis for online services Is your collection of personal data and the purposes you use if for really necessary in...Read Article DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
DPN Team15 April 2019Remembering RosemarySadly the Data Protection Network and Opt-4 lost our colleague and good friend Rosemary Smith. Rosemary passed away peacefully on Monday 8th April (2019). A year ago, amidst the...Read Article Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn02 April 2019Prospects, Leads, Bought-in lists … Don’t forget the right to be informedTransparency, Control and the Right to be Informed Let me take you back a year, to April 2018 – a time when there was a considerable flurry to ensure...Read Article Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Gemma Johnson08 March 2019Why 59 Charities were referred to the ICO by the Fundraising RegulatorThe Fundraising Regulator has warned that 59 charities could be in breach of data protection law for failing to apply suppression requests made via the Fundraising Preference Service (FPS)...Read Article Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Julia Porter07 March 2019Do Smaller Customer Databases Spell Disaster?10 tips for making sure your customer database is match fit GDPR provided a golden opportunity for companies to reduce the size of their databases. It was often surprising...Read Article Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn05 March 2019Digital advertising & real-time bidding: Are we on the verge of a seismic shift or not?GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...Read Article Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn22 January 2019Legitimate Interests: It’s legit, isn’t it?“Legitimate interests is the most flexible lawful basis for processing, but you cannot assume it will always be the most appropriate” UK Information Commissioner’s Office Let’s say you want...Read Article Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Matt Edgar02 October 2018Spam crusader or vigilante victim – what happens if you are blacklisted unfairly?Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...Read Article Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Jenny Moseley09 July 2018Legitimate Interests: A wasted marketing opportunity?In the run-up to GDPR enforcement day, many thought the only game in town when it came to lawful bases for processing personal data was Consent. It seemed Article...Read Article Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn29 May 2018GDPR: The defence of not relying on Consent begins…I knew there would be confused messages about the GDPR, given the scale and ambition of the legislation. With that in mind, I warned clients the public’s initial understanding...Read Article Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn05 February 2018GDPR: Marketers don’t forget PECR!With time running out everyone is feverishly trying to ensure compliance with the GDPR. But while focusing on the GDPR, are the current rules surrounding electronic marketing communications being...Read Article Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn27 November 2017Legitimate Interests and Direct Marketing“This is so brilliant. It’s like Gardener’s Question Time for GDPR enthusiasts!” When and how might you be able to rely on Legitimate Interests as the lawful basis for...Read Article Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Rosemary Smith15 November 2017GDPR and the legacy data dilemmaAre you preparing to roll out new permission statements to collect personal data to a GDPR standard, but wondering what to do about your existing data? Can it be...Read Article Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Karima Saini25 September 2017GDPR 10 Point Checklist for MarketersAll UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...Read Article Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Simon Blanchard20 July 2017GDPR – Impact on database & marketing platformsHow do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...Read Article DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
DPN Team11 July 2017How to use Legitimate Interests Legitimately? New GuidanceThe DPN publishes its highly anticipated guidance on Legitimate Interest under the GDPR In the face of tighter rules surrounding consent under the forthcoming GDPR, many organisations are looking...Read Article DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
DPN Team05 July 2017Data sharing – how do you tell your customers the benefits? (Video)Data sharing can have positive benefits for consumers. However, little has been done to inform them of the value they might gain when their data is shared. This has...Read Article DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
DPN Team30 May 2017GDPR Countdown: Will your marketing be legal?With less than a year to go until the EU General Data Protection Regulation is enforced, what do organisations need to do to ensure their marketing activities will be...Read Article Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Jenny Moseley12 May 2017The use of personal data for Market Research purposesWhen using personal data for market research purposes, what constitutes “true” market research? Section 33 of the Data Protection Act 1998 exempts processing of personal data for “Research, History...Read Article Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn12 May 2017Direct Marketing Code of Practice – good practice no longer optionalAhead of the forthcoming UK General Election the Digital Economy Act has been passed and it brings with it a fundamental change for Direct Marketing. At present organisations can...Read Article Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn24 April 2017Clarity on Consent under the GDPR urgently sought‘Active’ Opt-in is a near certainty – but how can obtaining ‘granular’ consent be achieved in a clear and concise manner? Will there really be no ‘grace’ period after...Read Article Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Simon Blanchard21 April 2017Legitimate Interests under the GDPR – guidance coming soonThe use of Legitimate Interests as a legal ground for processing personal data under the EU General Data Protection Regulation poses a number of questions – When might they...Read Article Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn23 February 2017Selected Third Parties – A distrusted cliché“We would like to share your details with selected third parties…” Consumers dislike it, assuming it means ‘anybody’, and in some cases they’re probably right. Adding ‘carefully selected third...Read Article Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn17 January 2017Why direct marketing could face tougher rules ahead of GDPR?The Digital Economy Bill which appears to be quickly making its way through Parliament could have a significant impact on Direct Marketing. The Bill which, among other things, aims...Read Article Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Robert Bond14 October 2016Privacy Notices, transparency and controlA new code for privacy notices: on 7th October the UK Information Commissioner’s Office (ICO) published their new code of practice of communicating privacy information to individuals. The ICO...Read Article Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Simon Blanchard13 September 2016Fundraising Preference Service due to be launched Spring 2017Sir Stuart Etherington’s review of fundraising self-regulation proposed a new kind of preference service, enabling consumers to better manage their preferences for fundraising contact by charities. This proposal was...Read Article Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn01 July 2016GDPR – Key Impacts on Direct MarketingAt the DP Exchange in Edinburgh on 30th June 2016, there was no escaping the tumultuous events of Brexit. The message was clear from both Opt-4’s Rosemary Smith and...Read Article Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn01 June 2016The GDPR & Consent – 10 Point Quick GuideObtaining Consent from Data Subjects in order to process their data has long been an area of ambiguity, open to broad interpretation across EU Member States. The GDPR certainly...Read Article Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn25 May 2016Strengthened powers for the ICO could hit all, not just the roguesThe Information Commissioner is to be given more powers to tackle nuisance calls, texts and emails. This could see a ‘best practice’ guide becoming legally binding; a seismic shift...Read Article Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn16 May 2016The Future of Third Party Data – Quality not QuantityAt the DPN’s well-attended DP Exchange event in London, the message was clear: for third party data providers and users alike, more value must be placed on quality over...Read Article Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn04 May 2016(Video) The REaD Group’s Andrew Bridges talks about the future of 3rd Party DataHow do suppliers and users of third party data adapt in the face of stricter regulation? Andrew Bridges talks about the challenges ahead. May 2016Read Article Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn05 April 2016Key changes in the new ICO Direct Marketing Guidance (2016)The ICO has updated its guidance for Direct Marketing and there is evidence of a tougher stance from the Regulator, particularly on Consent. The guidance offers more clarity surrounding...Read Article Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn05 April 2016ICO toughens up its Direct Marketing guidance for charitiesIn its recently updated Guidance on Direct Marketing, the ICO has focussed on charity fundraising, provided more clarity surrounding obtaining consent and (specifically) highlighted third-party consent. A tightening up...Read Article Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Rosemary Smith02 March 2016Telemarketing Campaigns – Practical Guidance on Consent and Due DiligenceTelephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...Read Article Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Rosemary Smith02 March 2016DMA Data Protection 2016 – Regulators’ plans to combat nuisance calls but no firm guidance yet on GDPR3rd March 2016 A capacity audience at the DMA Data Protection 2016 conference heard warnings from Government and the ICO that the nuisance call industry was under concerted attack....Read Article Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Rosemary Smith02 March 2016Advice from the ICO on Third Party Data Sourcing (2016)The Information Commissioner’s Office guidance on direct marketing issued in September 2013, and re-issued in March 2016, spells out the kind of questions users of third party lists need...Read Article Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Simon Blanchard27 January 2016The Data Protection Landscape – Before and After GDPRWhat key changes does the GDPR usher in. Find out how legacy UK data protection rules compare with the rules that came into force in May 2018 under the...Read Article Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Philippa Donn11 December 2015Third Party Data – ICO focuses on data sharersNow, there is no place to hide – all companies who trade in personal data for marketing purposes are squarely in the ICO’s spotlight as its crackdown on nuisance...Read Article Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Simon Blanchard27 October 2015Quick reference guide to General Data Protection Regulation (GDPR)The much-anticipated General Data Protection Regulation has been hotly debated across Europe is now on the final stretch to becoming finalised. So what will it actually mean for you...Read Article Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Jenny Moseley25 June 2015Top 5 compliance issues when collecting data for marketingWhat are the key areas you need to consider when collecting personal data to use for marketing purposes? Data compliance specialist Jenny Moseley (Owner of Opt-4) gives her top...Read Article Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Rosemary Smith04 June 2015Is marketing to children permitted under data protection legislation?As children have become more financially active at an early age, marketers have begun to interact with them directly, rather than through their parents or guardians. Although not specifically...Read Article Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Rosemary Smith10 May 2015What are the consent issues for telemarketing?European data protection law gives individuals (and some business people) the right to prevent direct marketing approaches. When it comes to the telephone channel, this right can be exercised...Read Article Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article 1 2 3
Rosemary Smith18 September 2014Origin and Destination – Which law applies to marketing messages?One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...Read Article Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article
Jenny Moseley15 September 2014The Canadian Spam Regulations (CASL) for B2B MarketersThe Canadian Anti-spam law known as CASL came into effect on 1 July 2014. It is regulated by the Canadian Radio and Television Commission (CRTC). CASL Section 6 requires...Read Article
