Why marketers need to understand when they might need to conduct a data protection impact assessment and learn how to do them.
GDPR put a significant spanner in the world of digital advertising, which disparate parties with different vested interests have been grappling with now for months. How can organisations provide...
The ePrivacy Regulation was originally planned to come into force simultaneously with the GDPR on 25th May 2018. The delay and the ongoing debate regarding the Regulation, as highlighted...
Finding spam a nuisance and being anti-spam is a default setting for all of us these days. Even as technology evolves and our mailboxes become smarter in reducing this...
All UK businesses were required to be compliant with the EU General Data Protection Regulation (GDPR) from the implementation date on 25th May 2018. The GDPR introduces a number of...
How do database and marketing platforms change under the GDPR? The new General Data Protection Regulation (GDPR) came into force on 25th May 2018. There are several ways in...
Telephone lead generation, outbound telemarketing and fundraising have come in for a great deal of recent criticism from regulators and consumers. The very power of the channel means that...
One of the commonest questions from international marketers is whether, when they are conducting multi-country campaigns, they must apply the data protection rules of the country of origin or...
Data protection advice from Opt-4
Opt-4 has been supporting clients on data protection for more than 15 years. We appreciate the challenges you face, and strive to deliver pragmatic and effective solutions, based on our in-depth specialist knowledge.
